Social Media Optimization (SMO) is the process of increasing the awareness of a
product/services, brand or event by using a number of social media channels and
communities to generate viral publicity.
Today social media has become a part of our life. Social Media on internet has allowed
users to connect with other people on a global level. Thus, it has become a powerful
platform which no organization, big or small can neglect. Online competition between
organizations is growing by day and night.
Social networking platforms offer online businesses a chance to stay ahead of their
competition by increasing their brand image and user base. Social networking sites
are not only one of the most frequently visited sites, but they are also highly
trusted sources of information which has the power to influence user behavior in
a similar way like word-of-mouth advertising. Now we all know what word-of-mouth
advertising is capable of. Add viral marketing and speed of internet to it and voila
you have got a perfect marketing campaign, that too at very less cost to your organization.
Social networking sites have a large user base, for example, Facebook has more than
700 million users worldwide.
